The main focus of the brand is to tell a story, a story that relate to the designer and his own life adventures. Each and every items is part of the story and depending on your mood, taste of life experience you are invited to choose the one item that makes the brand feel closer to both you and your personality.
The designer create different chapters that will represent every collection. Each of them relates to the previous one. It's like a journey.
A journey that never stops.
His main focus is to translate his adventures into the identity of the brand. Making sure everyone understands his vision that add more value to each collection.